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Retail Lab: Giving Customers What They Want
It sounds so simple, right? Well, it is until it isn’t, so in this week’s Retail Lab, I shine the spotlight on the retailers getting it right, and how…
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Hina Amlani
Retail Lab: How competitor shopping can be your secret weapon
Comp shopping for short, it’s the perfect blend of science and art that can help you create a strategy that’s grounded in facts, but leaves room for…
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Hina Amlani
Retail Lab: Personalisation, Self Expression and the Art of Connection
Self expression isn’t a trend, it’s a necessity that’s here to stay. In a world where we can buy anything, unique pieces and experiences hold real charm…
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Hina Amlani
Retail Lab: The Strategy Behind Beauty Kits, Sets and Gifts
You’ll spot them everywhere if you look closely, and with good reason.
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Hina Amlani
Retail Lab: How High-Low Fashion Became an In-House Strategy
Fashion shoppers are looking for ways to flex their creativity and create unusual and unexpected outfit combinations that are fun and full of…
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Hina Amlani
Retail Lab: How Muji Turns Function into a Competitive Advantage
By staying true to its core values, the Japanese retailer shows how a focused brand identity can drive long-term customer loyalty and a competitive…
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Hina Amlani
Retail Lab: Discover how customisation can transform every interaction into an unforgettable customer experience.
In the UNESCO-listed historic city of Georgetown in Malaysia’s Penang Island, I stumbled upon Anh, a tiny customisable flip-flop boutique that proved…
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Hina Amlani
Retail Lab: A Glimpse in to the Future of Beauty
A recent trip to Malaysia got me thinking about retail experiences, and I couldn’t resist putting on my retail strategist hat to carry out a mini beauty…
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Hina Amlani
Retail Lab: Why Brands are Developing Third Spaces
It’s at the intersection of commerce, content and community where true customer value can be unlocked.
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Hina Amlani
Retail Lab: The Importance of Visual Merchandising
Shopping is visual, and in this week’s Retail Lab, I dive in to how the importance of getting your visual merchandising strategy right goes beyond the…
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Hina Amlani
Retail Lab: Why Shopping Should Be Fun
Retail strategy sounds so serious, and while it should be taken seriously, brands and retailers should always to striving to make shopping fun.
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Hina Amlani
Retail Lab: Magic Happens When Function Meets Fashion
Fashion consumers are overwhelmed with choice, burdened with overconsumption, and confused. What they’re really seeking is functional clothing with…
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Hina Amlani
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