Musings from a retail strategist who loves sharing and discussing the latest fashion and beauty trends, strategies and insights.
I use strategy to shape the future of retail.
I’m Hina, a retail strategist who loves all things fashion, beauty and retail. I’m always shopping, analysing, and thinking about what makes customers hit “buy” (and saving links to my favourite brands and products in carefully crafted folders).
My areas of expertise: retail strategy, merchandising, market research, competitor analysis
20 years experience: Monsoon, Clarks, BHS, Tesco, Deloitte Consulting, Lipsy, HappySelf Journal, Yawn Nightwear
What’s In The Loop?
I created In The Loop to take you inside retail’s persuasion game.
Have you ever wondered how stores sell you more, without you even knowing it?
I spend a lot of time thinking about retail, so instead of bookmarking my interesting reads and keeping my strategy breakdowns in my Notes app, I share my musings with you here.
Here’s what you an expect when you subscribe
A weekly deep dive called Retail Lab gives you the lowdown on a specific trend/ brand/ retailer every Tuesday. If you love to shop, you’ll love this inside scoop; if you’re a brand or retailer looking for new ideas, don’t miss out on these tips that give you the blueprint on how to build a successful retail business;
A monthly round up that includes the latest strategy breakdowns, examples of inspirational IRL retail and a summary of the latest news that caught my eye, all in a FREE 10 -15 minute read.
If you’re fascinated by retail strategy, just want to know the latest because you love to shop, or are focused on building your dream retail business, the best place to start is by subscribing to In The Loop so you don’t miss a thing.
Want more? Here’s how I can help.
Shoppers, if there’s a retailer you’d like me to cover, message me.
Retailers, if like what you see, I’d love to help you create a strategy that turns browsers into buyers.
I offer:
♟️ 1-2-1 STRATEGY INTENSIVE - Your business, your vision, brought to life in 4 hours.
💡GROUP STRATEGY WORKSHOP - I’ll guide you through my Signature Strategy Method.
💫 DISCOVERY CALL - Don’t know where to start? Schedule a FREE call today to find out more about how I can help
Welcome to my corner of Substack; I’m so glad you’re here.
Got any questions? Visit my website, send me a message or follow me on Instagram and Linkedin
I’d love to hear from you,
Hina
